We begin with market research, review of statistics,
interviews, and site assessment, which includes:
Assess location, facility, interior, and market position
Review new patient experience, case presentation, follow-up, awareness, communication, staff interaction
Group session to maximize team effort in marketing
Monitoring procedures for accurate response gauge
Media/Public Relations opportunities
Pinpoint competitive challenges and referral opportunities
Then, an integrated Marketing Plan of specific activities
is developed with...
Goals, Objectives, Target Market
Identity, Internal/External Activities
Referral Base Development
Estimated Budget & Implementation Schedule
Monitor & New Patient Tracking Systems
Communications Techniques Manual
| After reviewing your preferences, current status, practice history, and goals, we begin statistical
|and media research for a thorough view of your market. You select a site assessment date and an agenda developed for minimal interference to production. During this visit, all staff members participate in a full group session (approx. 2.5 hrs). Separate sessions with key personnel are conducted as well as case presentation review with the doctor(s) and others normally involved.
| After this visit, you receive a Marketing Assessment Report of observations and
|recommendations. This addresses every aspect that affects marketing efficiency and effectiveness as viewed from the perspective of a targeted patient.
| The Marketing Assessment Report is then converted into your Annual Marketing Plan.