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Marketing Assessment
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December 11, 2018
marketing assessment
How this occurs ...

      We begin with market research, review of statistics,
interviews, and site assessment, which includes:

Assess location, facility, interior, and market position
Review new patient experience, case presentation, follow-up, awareness, communication, staff interaction
Group session to maximize team effort in marketing
Monitoring procedures for accurate response gauge
Media/Public Relations opportunities
Pinpoint competitive challenges and referral opportunities


      Then, an integrated Marketing Plan of specific activities
is developed with...

Goals, Objectives, Target Market
Identity, Internal/External Activities
Referral Base Development
Estimated Budget & Implementation Schedule
Monitor & New Patient Tracking Systems
Communications Techniques Manual


How to begin ...
After reviewing your preferences, current status, practice history, and goals, we begin statistical
  and media research for a thorough view of your market. You select a site assessment date and an agenda developed for minimal interference to production. During this visit, all staff members participate in a full group session (approx. 2.5 hrs). Separate sessions with key personnel are conducted as well as case presentation review with the doctor(s) and others normally involved.

After this visit, you receive a Marketing Assessment Report of observations and
  recommendations. This addresses every aspect that affects marketing efficiency and effectiveness as viewed from the perspective of a targeted patient.

The Marketing Assessment Report is then converted into your Annual Marketing Plan.
TOLL FREE: 1-888-820-2800 • PHONE: (704) 552-7184 e-mail: mktdrs@earthlink.net
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